At Artez Euskara Zerbitzua, we are pioneers in implementing, promoting and developing plans for standardising the use of Basque in the workplace. A well-structured Language Plan helps to fix the company's mid- and long-term aims and objectives by organising strategic plans and implementation timelines.
We help our clients to apply all the phases of the Basque language plan by offering advice, training and technical support.
We have successfully taken Basque language plans into diverse institutions and business contexts, independent of the degree of Euskaldunization of their surroundings. We have, however, specialised in areas where the level of Euskaldunization is fairly low, and our experience shows that we have been able to take on and tackle challenges, even in the most complex sociolinguistic realities.
Standardisation plans for businesses and institutions
Without doubt, a key factor for improvement is the way in which a company or organisation manages its languages. To this end, ARTEZ offers know-how and a methodology tailored to the reality of each business. The client decides how far they want to go and we help them to reach their goal.
- Dynamics: we deal with all aspects of management implicit in the plan: setting up working-groups, coordinating, motivating and energising.
- Training: we run specialised or generic training courses and Basque language classes whose content, methodology and timetables are adapted to each organisation.
- Translations:we can translate, adapt, create and design all a company's documents and printed matter.
- Managing subsidies: we monitor and manage the subsidies offered by Public Institutions for language standardisation plans.
- Communication: we design and develop the best way to communicate the language plan both internally and externally.
Standardisation plans for the trade sector
As trade affects all sectors of society, Euskaldunizing the industry or boosting the use of Basque will have an important ripple effect.
At Artez we are experts at Euskaldunizing urban commercial sectors. By collaborating with the inhabitants of our towns and cities we have built up networks dealing directly or indirectly with the trade sector, and by activating the interaction between trade associations, GATC centres (Guernica-Lumo) and customers we have fixed common goals and routes to attain them.
Every element from shop-window displays, receipts and labelling to the relationship between the shop-assistant and the customer comes into play as we promote language innovation in the sector.
We coddle our students, making sure the goals and rhythm of their classes are just what they need. Making sure everything is easier.
Basque classes:we offer both face-to-face and online classes, using our material or material specially designed to meet the needs of the client. We have a wide variety of courses for different levels and learning styles.
TWe have ample experience of teaching adult learners and adapt our classes to the needs of our clients. Our teachers go to the clients' place of work and can cater for all levels from A1 to C2, offering flexible timetables, frequency and content.
Specific training:We design and teach courses adapted to the needs of each client, from using software in Basque, to intensive courses for workers who need to work in Basque, or programmes for native Basque users to raise language awareness. Contact us! We can design the course you need.
Communication plans and style manuals
Thanks to our experience in managing Basque-language plans and other diverse projects, this has led to the natural development of certain aspects of the work, including our style manuals and communication plans.
We define and develop a company style for each client. We design a style manual to include the criteria, guidelines and recommendations adapted to the client's specific needs and objectives. We help to define everything from where each language fits and the criteria for ease of understanding to the typesetting. We even design templates for each different kind of communication.
Communication PlansWe design tailor-made internal and external communication plans, including image management and all other aspects that make up communication: establishing communication guidelines, analysing communication resources and setting objectives and action plans.
Research and evaluation
We evaluate the effect the actions or programmes have had, as well as the appropriacy of these action. We use objective criteria to measure the programmes, with a view to constantly improving them.
On request, or as part of a company's innovation-drive, we design specific projects which might include special courses, help with a webpage, telephone applications or management programmes.